In a previous post, we briefly mentioned using technology to increase sales, as well as the fact that 94% of Internet users report that they watch online videos with some frequency. Additionally, a recent Neilsen report estimates that people will spend 46% more time watching online videos this year. Since these numbers are sure to only increase […]
Business Information
Duluth Company Goes To The Dogs
Louise Russell’s company in Duluth, Minnesota is the largest maker of dog booties in the world. Russell has seven employees who work with her full time at sewing tables stacked with colorful, yet tough fabrics. Dogbooties.com has quietly grown over the years and now ships booties to mushers and dog owners in all fifty states […]
New Safety Regulations Expected to Hurt Mom Based Garment Industry
New federal requirements will take effect in February 2009 that are intended to make children’s products safer and lead-free. In response to recent problems with alarmingly high levels of lead in imported products, Congress has mandated the Consumer Product Safety Improvement Act (CPSIA).These new rules apply to retailers, manufacturers, and importers and most of them are […]
Darn It! Company Makes A Profit Fixing Others’ Messes
Darn It! Inc. is a company that solves other businesses’ problems with messed-up apparel orders, distribution difficulties and warehousing needs. Their slogan is “Your problem is our business”. Darn It!, which started with a handful of employees, now has 110 full-time workers in 175,00-square-foot rented space but the company will be moving to its new 314,000 square […]
Does Your Ad Contain AIDA????
Advertising can be a small classified ad in a magazine, a full page display advertisement or a website consisting of several pages of “copy” and related material leading to the same end – the selling of your product or service.A good ad, regardless of what type it is, must have four key elements, which we […]