Do you have a new product to announce? Have you moved your shop location? Re-designed your web site? Spreading the word is easy through press releases and there are a number of free and low cost resources available online to help you write your own press release and get it distributed.Bill Stoller’s Publicity Insider is […]
advertising
Holiday Marketing Materials
If your business is one that is out of your home or if it is a brick and mortar store you’ll need to be thinking about doing some Holiday advertising.You could do some newspaper advertising, which will require that you investigate the prices on the various sizes of ads, or you could do some direct […]
Finding Your Niche Market by Accident
How can you possibly find a niche market by accident, you ask?Think about it. When was the last time you needed or wanted something and couldn’t find it? I can guarantee that if YOU are looking for something and can’t find it, there are many others looking for a similar item as well!There is a […]
Does Your Ad Contain AIDA????
Advertising can be a small classified ad in a magazine, a full page display advertisement or a website consisting of several pages of “copy” and related material leading to the same end – the selling of your product or service.A good ad, regardless of what type it is, must have four key elements, which we […]