Each year it seems like summertime takes a toll on business sales – regardless of whether you have a brick and mortar store, do online sales or both. Kids are out of school, so parents are looking for things for them to do for summer recreation, vacations are planned, and money may be tight when all things are added in.
I have a couple of suggestions for online or internet marketing that could be successful for your business and help bring in some extra dollars for YOUR summer expenses.
** Put on a “summer clearance” sale of some craft items or other items that you make. Add a special page on your blog or website giving the item descriptions and sale prices, with an order form handy for your customers.
** Do a “product review” of one or two of your best selling items. Add several pictures to the review so the customers will be able to see exactly what you’re saying about your product.
** Have another blogger or website owner do a “review” of one of your products. Usually you will make arrangements with the blog/website owner to do the review, then send them a sample to check out and do the review on. This will bring many new customers and additional traffic to your site which will increase the potential for sales.
** Do a “giveaway” of one or more of your products — have readers leave a comment about the item, or have the reader sign up for your newsletter as a way to enter, and if you have a Twitter account or on Facebook, additional ways to enter the giveaway would be to follow you on those social sites.
** Find a blogger or website owner that has similar items to what you offer, and ask them to do a “giveaway” of your product. By having a separate blogger do a giveaway the traffic from that site will head on to YOUR site or blog to check out the item being given away, or to see what else you may have.
Be creative in your summer advertising – there is great potential for additional dollars, so don’t le