1. Increase Traffic
2. Build Customer Loyalty
3. Build Your Reputation
4. Improve Communications
Blogs offer a unique way to keep a dialogue with your customers, unlike typical one-way marketing messages. Keeping the lines of communication open with a blog allows you the flexibility to communicate with both existing and potential customers, while promoting your business. This gives you the opportunity to give and receive feeback in an open manner that fosters a positive image of your business.
A couple of years ago many people didn’t even know what a blog was, now their popularity has exploded because they are free or cheap to setup and easy to maintain. Don’t overlook this low cost method of marketing your business online!