networking

Some business people seem to have absolutely mastered the art of social interaction, while others would rather have their teeth pulled out than attend a networking event. The idea of networking at an event may seem complete intimidating if you are new to it. If you’re one of those people who would rather visit the dentist than network with other people—don’t worry, we have some great tips to help with that:

1. When attending a networking event, avoid gravitating towards your friends and the people that you already know well. First and foremost, greet and thank the event host, then head out and find somebody new to introduce yourself to.

2. Keep your business cards in a place where they are easily accessible and can remain in good condition, like your shirt pocket or the outside pocket of your purse. If wearing a plastic name badge, you can always tuck some cards in it behind your name tag.

3. Always have one hand readily available to shake hands with people. Avoid eating and drinking at the same time. After all, you’re there to network—not eat!

4. When somebody hands you his or her business card, take the time to write some notes on it, such as the date and place where you met and something you learned from conversing with that particular person. You can do this at the end of the event, but be sure to do it quickly while the information is fresh in your mind.

5. If you are speaking with someone you just met, try to use his or her first name two to three times during the course of your conversation. Doing this will help you remember the name later on.

6. At any event, the best places to network are the high-traffic areas such as the main door, by the food, or at the bar.

7. Initiate a conversation with somebody who is standing alone. He or she will be grateful to have someone to talk to, and will likely open up to you more.

8. Stop selling! If you are meeting someone for the first time, don’t attempt to sell him or her your service or product. Instead, first focus on establishing rapport.

9. Refrain from talking all about yourself—even if you’ve got a lot to say. Instead, use the time to ask questions and get to know the other person better. You’d be surprised at how much you could learn!

10. The real work begins after a networking event. Take action within 48 hours of meeting a person. Send out an email if you said you would. If you said you would call someone to schedule a meeting, then call and schedule the meeting.

Networking has always been an integral part of the business scene and can play a critical role in your business marketing strategy since it is such an easy way to introduce others to your business. It may take some practice before you feel completely comfortable, but take these tips into consideration and soon you’ll be able to network successfully at any event!

Photo Credit: iClipart

Have you ever considered joining your local Chamber of Commerce? You may not realize it, but your local Chamber is a wonderful way to network and further build up your small business.

Above all, the Chamber of Commerce is a partnership of professionals and business owners—all working together in order to further the interests of businesses and build a better community through trust, expertise, collaboration and long-term relationships. Local Chambers work on a local level to develop strong local networks among the business community.

Here are some reasons you should network through your local Chamber of Commerce:

1) The Chamber of Commerce is not only for mid-sized and large companies, but for small businesses that wish to flourish quickly, as well.

2) The local Chamber of Commerce is made up of a large number of individuals from various industries, providing you with an opportunity to tap into new and unsolicited markets.

3) Your local Chamber may bring you the opportunity to attend events along with other small businesses. You may be able to set up a booth to promote your services or products, or simply exchange business cards with visitors and other business owners.

4) As a member of your local Chamber, you qualify for low-cost business and health insurance!

5) You will be given access to the office of the small business consultant. Here, you can seek the guidance of mentors whom are willing and able to help you develop sound business strategies. Over time, you may become a mentor as well.

6) You will meet excellent and reliable sources for various services and products that could improve your business performance. Examples of such are computer support, printing, accounting and the like. You may also meet retailers who could be interested in promoting your offers and carrying your products.

7) Most Chambers of Commerce are involved in civic and economic improvement. Small businesses in a local Chamber often benefit from having their names associated with supporting various commerce activities and community improvements.

Most Chambers offer their members a variety of networking events, business directories, training workshops and even business awards. Join your local Chamber of Commerce and use your membership to its full potential. Remember: The success of your business is up to you!