How Important Is Your Headline?

| July 27, 2009

Just how important is the headling of your sales material, your blog post, your website?  Considering how much stuff you’ll be covering within the body of the sales flyer or the website page, and the fact that you have to consider key words as part of your sales literature and reading material for the customers, […]

BabyCenter releases the “21st Century Mom Report”

| July 16, 2009

A new research study by BabyCenter, LLC reveals that tech savvy moms have increased their usage of social media since 2006 by 462%, and their usage of cell phones to go online has gone up 348%. Major trends identified by the report show that moms today are comfortable with technology, they are increasingly eco-friendly, and […]

Spread The Word With A Press Release

| April 3, 2009

Do you have a new product to announce?  Have you moved your shop location?  Re-designed your web site?  Spreading the word is easy through press releases and there are a number of free and low cost resources available online to help you write your own press release and get it distributed.Bill Stoller’s Publicity Insider is […]

Duluth Company Goes To The Dogs

| January 23, 2009

Louise Russell’s company in Duluth, Minnesota is the largest maker of dog booties in the world.  Russell has seven employees who work with her full time at sewing tables stacked with colorful, yet tough fabrics.  Dogbooties.com has quietly grown over the years and now ships booties to mushers and dog owners in all fifty states […]

What Do Shoppers Want in 2009?

| January 20, 2009

The majority of adults in the United States (69% of them) reveal that they plan to spend less on retail shopping this year than they did in 2008.  Random telephone interviews conducted nationwide in the 2009 Consumer Shopping Intentions Study also indicate however, that 58% of young adults age 18-24 plan to spend the same or […]

Why Content Should Be A Priority For Your Website

| January 16, 2009

No matter what you sell at your website, you should also be providing plenty of content to draw in the visitors and make them more likely to purchase from you.  We’ve all heard that “content is king”, well here’s why it should be such a priority for you and your website:Good Content Invites LinksIt’s simple […]

How To Promote Your FREE Giveaway

| January 14, 2009

A couple days ago we talked about how the free giveaway’s can increase your business.  But now comes the big question — how do people KNOW that you’re giving away something of value to them?  Are people mind readers?  After determining what you can rewrite or repackage to give out to new customers, or those […]

Holiday Marketing Materials

| November 10, 2008

If your business is one that is out of your home or if it is a brick and mortar store you’ll need to be thinking about doing some Holiday advertising.You could do some newspaper advertising, which will require that you investigate the prices on the various sizes of ads, or you could do some direct […]

Countdown To Christmas

| November 3, 2008

The Christmas Season has officially started at all the brick and mortar stores.  I’ve been seeing Christmas stuff in Walmart and some places already, but normally the first of November the Halloween decorations come down and Christmas decorations, sales incentives and banners come out in full force.Well, the question of the day is — why […]

Finding Your Niche Market by Accident

| August 25, 2008

How can you possibly find a niche market by accident, you ask?Think about it.  When was the last time you needed or wanted something and couldn’t find it?  I can guarantee that if YOU are looking for something and can’t find it, there are many others looking for a similar item as well!There is a […]