S. Denise Hoyle | April 23, 2012
Getting local publicity is a fundamental step when it comes to marketing your small business. In fact, for many small business owners, local marketing is the only type of marketing they know of and need. Here are some great ways to get local publicity: 1) Get involved in community events. Although donating money to charities [...]
S. Denise Hoyle | November 10, 2009
The online holiday shopping season has already begun according to the IRI Holiday Forecast. With only a month and a half until Christmas, and less than three weeks until Black Friday, most people have already started their holiday shopping, so you should be busy with holiday promotions for your business. Consider the predicted 2009 shopping [...]
S. Denise Hoyle | September 17, 2009
Promoting your business is the key to its success! If you don’t promote your business, how will you find new customers and help the business to grow? Here are some easy steps to help you promote your sewing business. 1) Create Some Marketing Tools Every business should have business cards and flyers. It doesn’t matter [...]
S. Denise Hoyle | September 10, 2009
A recent survey by Harris Interactive and IMShopping concluded that more than half of consumers make purchase decisions “at least sometimes” based on their abilitity to get help from another person. Of those surveyed, 52% said they had decided NOT to make a purchase because they weren’t able to get any human interaction for assistance [...]
Sarah J. Doyle | August 10, 2009
If you are not already including flyers and informational material about your website / blog / additional products with packages you are sending out, we consider that as sending a “naked” package.Flyers and informational sheets are very inexpensive to have printed (or you can make your own and simply print them out on your printer as [...]
Sarah J. Doyle | July 27, 2009
Just how important is the headling of your sales material, your blog post, your website? Considering how much stuff you’ll be covering within the body of the sales flyer or the website page, and the fact that you have to consider key words as part of your sales literature and reading material for the customers, [...]
S. Denise Hoyle | July 16, 2009
A new research study by BabyCenter, LLC reveals that tech savvy moms have increased their usage of social media since 2006 by 462%, and their usage of cell phones to go online has gone up 348%. Major trends identified by the report show that moms today are comfortable with technology, they are increasingly eco-friendly, and [...]
Sarah J. Doyle | June 10, 2009
Now why would you want to give your customers an informational handout when you can simply talk to them when they come in to your shop?If you deal in wedding dresses, wouldn’t it be nice if you could give each customer a small booklet or leaflet explaining how to take care of the wedding dress, [...]
S. Denise Hoyle | April 3, 2009
Do you have a new product to announce? Have you moved your shop location? Re-designed your web site? Spreading the word is easy through press releases and there are a number of free and low cost resources available online to help you write your own press release and get it distributed.Bill Stoller’s Publicity Insider is [...]
S. Denise Hoyle | January 23, 2009
Louise Russell’s company in Duluth, Minnesota is the largest maker of dog booties in the world. Russell has seven employees who work with her full time at sewing tables stacked with colorful, yet tough fabrics. Dogbooties.com has quietly grown over the years and now ships booties to mushers and dog owners in all fifty states [...]
