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	<title>Sewing Business Blog &#187; clothing garments</title>
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		<title>Repurposing Garments To Sell</title>
		<link>http://sewingbusiness.com/2009/07/29/repurposing-garments-to-sell.aspx</link>
		<comments>http://sewingbusiness.com/2009/07/29/repurposing-garments-to-sell.aspx#comments</comments>
		<pubDate>Wed, 29 Jul 2009 14:00:00 +0000</pubDate>
		<dc:creator>Sarah J. Doyle</dc:creator>
				<category><![CDATA[Sewing]]></category>
		<category><![CDATA[clothing garments]]></category>
		<category><![CDATA[repurpose clothing garments]]></category>

		<guid isPermaLink="false">http://sewtoday.com/?p=21</guid>
		<description><![CDATA[For those of us in the sewing and crafting business, anytime we can come up with new and different ideas for things to make and sell is always a bonus.&#160; You never know what you might have hanging in your customer waiting area will be the next big &#8220;hit&#8221; for your customers.Sometimes finding deals at [...]]]></description>
			<content:encoded><![CDATA[<p>For those of us in the sewing and crafting business, anytime we can come up with new and different ideas for things to make and sell is always a bonus.&nbsp; You never know what you might have hanging in your customer waiting area will be the next big &#8220;hit&#8221; for your customers.<BR><BR>Sometimes finding deals at stores, Good Will and/or flea markets and using those garments to &#8220;remake&#8221; into other things is what I love to do.&nbsp; Here are a couple of ideas for you to check out &#8212; they might be your next best selling items!<BR><BR>A peasant blouse from a man&#8217;s shirt!&nbsp; This is really awesome &#8211; not hard to do with the tutorial provided by <A href="http://mymamamadeit.blogspot.com/2009/07/peasant-blouse-refashion-tutorial.html" target=_blank>MyMamaMadeIt blogspot</A>.&nbsp; I think I might just make a couple for my pre-teen neighbor&#8217;s daughter.&nbsp; This should be a very good test of the idea.&nbsp; Personally I think it looks great.<BR><BR><IMG id=BLOGGER_PHOTO_ID_5356199809222955138 style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 208px; CURSOR: pointer; HEIGHT: 364px; TEXT-alt: " src="http://4.bp.blogspot.com/_7bARhIxiXqk/SlULWR6_0II/AAAAAAAAArY/gsVIObvQoJ0/s400/IMG_8393.jpg" border=0 ?><BR>Then you can always do some of the <a href="http://sewingbusiness.com/2008/10/04/change-mens-tshirts-into-casual-tops.aspx" target="_blank" class="broken_link">Men&#8217;s t-shirts into women&#8217;s casualtops</a> as we&#8217;ve shown you before.&nbsp; Anyway you look at it, using inexpensive Good Will shirts, cheap t-shirts, etc into other items for women and children is always a good thing &#8212;- and possible money makers as well.<BR><BR><IMG src="http://images.quickblogcast.com/8/9/8/6/2/135823-126898/MenTshirtA.jpg" width=234 border=0><BR><BR>I&#8217;m all in favor of repurposing garments to add to my customer waiting area for others to see and buy!<BR></p>
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		<title>How Many Sleeve Styles Can You Make From One Basic Sleeve?</title>
		<link>http://sewingbusiness.com/2009/05/23/how-many-sleeve-styles-can-you-make-from-one-basic-sleeve.aspx</link>
		<comments>http://sewingbusiness.com/2009/05/23/how-many-sleeve-styles-can-you-make-from-one-basic-sleeve.aspx#comments</comments>
		<pubDate>Sat, 23 May 2009 13:07:00 +0000</pubDate>
		<dc:creator>Sarah J. Doyle</dc:creator>
				<category><![CDATA[Sewing]]></category>
		<category><![CDATA[clothing garments]]></category>
		<category><![CDATA[pattern making]]></category>
		<category><![CDATA[sewing sleeves]]></category>
		<category><![CDATA[sleeves]]></category>

		<guid isPermaLink="false">http://sewtoday.com/?p=88</guid>
		<description><![CDATA[OR, can you add a&#160; girly &#8220;wing&#8221; sleeve to a tank top????&#160; Well, the girly wing sleeve tutorial was just so cute, I had to add it to this post.&#160; Jona at Fabritopia&#160; has written the neatest tutorial about adding a little cap type sleeve (she calls them wings) to a basic tank top &#8220;to [...]]]></description>
			<content:encoded><![CDATA[<p>OR, can you add a&nbsp; girly &#8220;wing&#8221; sleeve to a tank top????&nbsp; Well, the <A href="http://jonag.typepad.com/stop_staring_and_start_se/2008/04/up-for-air.html#comment-6a00e54ecc8988883301156f976f1a970c" target=_blank>girly wing sleeve tutorial</A> was just so cute, I had to add it to this post.&nbsp; Jona at <A href="http://www.fabritopia.com" target=_blank>Fabritopia</A>&nbsp; has written the neatest tutorial about adding a little cap type sleeve (she calls them wings) to a basic tank top &#8220;to make it more girly&#8221;.&nbsp; Thanks Jona for the tut.<BR><BR><A title="IMG_4328 by jonag, on Flickr" href="http://www.flickr.com/photos/jonag/2408371264/"><IMG style="WIDTH: 271px; HEIGHT: 193px" height=375 alt=IMG_4328 src="http://farm4.static.flickr.com/3204/2408371264_17faf1d0e0.jpg" width=500></A><BR><BR>If you&#8217;d really like to try your hand at making TEN different sleeve styles from the one basic sleeve that came with your pattern, head on over to <A href="http://patternsthatfityou.com/Sleeves.htm" target=_blank>PatternsThatFitYou.com</A> and check out the pattern &#8220;makeover&#8221; class.&nbsp; Here&#8217;s what you&#8217;ll be getting&#8230;&#8230;..<BR><BR><BR><IMG style="WIDTH: 356px; HEIGHT: 262px" height=391 src="http://patternsthatfityou.com/sleeves.gif" width=520 border=0><BR><BR>Each one comes with step by step instructions on how to change that &#8220;basic&#8221; pattern into the new style.&nbsp; Bet if you were to hang this type of poster in your customer waiting area, you&#8217;d have all kinds of customers wanting to &#8220;change up&#8221; that basic blouse or dress pattern that they keep using over and over.&nbsp; And you&#8217;ll have all the information on how to do each and every one of them!</p>
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		<title>More Private Label Clothing Lines Predicted For 2009</title>
		<link>http://sewingbusiness.com/2008/12/26/more-private-label-clothing-lines-predicted-for-2009.aspx</link>
		<comments>http://sewingbusiness.com/2008/12/26/more-private-label-clothing-lines-predicted-for-2009.aspx#comments</comments>
		<pubDate>Sat, 27 Dec 2008 00:53:00 +0000</pubDate>
		<dc:creator>S. Denise Hoyle</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[clothing]]></category>
		<category><![CDATA[clothing apparel]]></category>
		<category><![CDATA[clothing garments]]></category>
		<category><![CDATA[private label]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://sewtoday.com/?p=235</guid>
		<description><![CDATA[Apparel retailers would seem to be taking a lesson from grocery stores.&#160; The days of the black and white generic label on a can of vegetables is over and sales of private label goods are on their increase.&#160; Retailers believe they know what their customers want and they are taking it upon themselves to give [...]]]></description>
			<content:encoded><![CDATA[<p>Apparel retailers would seem to be taking a lesson from grocery stores.&nbsp; The days of the black and white generic label on a can of vegetables is over and sales of private label goods are on their increase.&nbsp; Retailers believe they know what their customers want and they are taking it upon themselves to give it to them by creating their own inside clothing lines.<BR><BR>Many of the upscale stores that have traditionally been destinations for name brands, such as Macy&#8217;s, Saks Fifth Avenue and Nordstrom, are developing their own in-house labels.&nbsp; The private label business already accounts for 12-14 percent of total sales at Nordstrom.&nbsp; <BR><BR>Analysts predict that this trend continue to increase through 2009.&nbsp; The&nbsp;key to success for these in-house brands is to remain focused on quality and attention to design.&nbsp; As long as house brands live up to consumer expectations, they will continue to thrive, especially in these times of economic uncertainty.&nbsp; <BR><BR>When developing private labels, care should be taken to not compete with your current vendors or waste resources replicating their wares.&nbsp; There is no harm in a retailer leveraging their good name and reputation to give their customers something they want that&#8217;s not already being provided to them.&nbsp; Even upscale stores should carry products in a range of prices, therefore private labels will benefit both retailers and shoppers.</p>
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		<title>Easy To Make Pockets</title>
		<link>http://sewingbusiness.com/2008/12/17/easy-to-make-pockets.aspx</link>
		<comments>http://sewingbusiness.com/2008/12/17/easy-to-make-pockets.aspx#comments</comments>
		<pubDate>Wed, 17 Dec 2008 16:32:00 +0000</pubDate>
		<dc:creator>Sarah J. Doyle</dc:creator>
				<category><![CDATA[Sewing]]></category>
		<category><![CDATA[clothing garments]]></category>
		<category><![CDATA[making pockets]]></category>
		<category><![CDATA[pockets]]></category>
		<category><![CDATA[sewing pockets]]></category>

		<guid isPermaLink="false">http://sewtoday.com/?p=244</guid>
		<description><![CDATA[Pockets can easily be added to most of the garments you make, regardless of whether or not the original pattern has pockets, or you can add patch pockets to purses, tote bags, beach bags &#8211; whatever you&#8217;d like.Many variations, kinds and sizes can be made, once you know the basics of how to make pockets.&#160;&#160;Today, [...]]]></description>
			<content:encoded><![CDATA[<p><P>Pockets can easily be added to most of the garments you make, regardless of whether or not the original pattern has pockets, or you can add patch pockets to purses, tote bags, beach bags &#8211; whatever you&#8217;d like.<BR><BR>Many variations, kinds and sizes can be made, once you know the basics of how to make pockets.&nbsp;&nbsp;Today, &nbsp;we&#8217;ll cover one of the most basic of all &#8211; the Patch Pocket. <BR><BR><IMG src="http://images.quickblogcast.com/8/9/8/6/2/135823-126898/Pocket_1.jpg"><BR><BR></P><br />
<P style="MARGIN-TOP: 0px; MARGIN-BOTTOM: 0px" align=justify><FONT face=Arial>For a&nbsp;professional looking patch pocket all edges must be true and even.&nbsp;&nbsp;The best way to&nbsp;accomplish this is&nbsp;to make a pattern for the pocket.&nbsp; After cutting the pocket out, cut two or three small notches along&nbsp;the rounded corners of the pocket so the seam will lie flat (Figure 1).&nbsp; Turn and press all edges of the pocket and baste if necessary (Figure 2).</FONT> </P><br />
<P style="MARGIN-TOP: 0px; MARGIN-BOTTOM: 0px" align=justify>&nbsp; </P><br />
<P style="MARGIN-TOP: 0px; MARGIN-BOTTOM: 0px" align=justify><FONT face=Arial>In order to get &nbsp;the right angles folded under on a pocket, you could make a cardboard pattern the &#8220;actual&#8221; pocket size (Figure 3).&nbsp; Place the cardboard pocket pattern on top of the pocket piece and press the seam allowances over the cardboard edge.&nbsp; You can leave the pocket plain or&nbsp;add a decorative trim to the top of the pocket by sewing&nbsp; four or five rows of stitching (Figure 4), or by adding seam binding to the top edge after it is turned, but before attaching it to the garment or bag.</FONT> </P><br />
<P style="MARGIN-TOP: 0px; MARGIN-BOTTOM: 0px" align=justify>&nbsp; </P><br />
<P style="MARGIN-TOP: 0px; MARGIN-BOTTOM: 0px" align=justify><FONT face=Arial>To attach the pocket to the garment you can stitch&nbsp; close to the edge&nbsp; or up to 1/4&#8243; away from the outside edges, whichever you would prefer.<BR><BR>The second pocket we&#8217;ll cover is an easy and quick way to make a side pocket for skirts, dresses, pants or shorts.<BR><BR><IMG src="http://images.quickblogcast.com/8/9/8/6/2/135823-126898/500ke13.jpg"><BR>Normally, those patterns that have side pockets will have you cut out the pocket separately and attach them to the sides of the garments.&nbsp; An easier and quicker say to make the side pockets is to pin the pocket piece to the front and back pattern pieces and cut it all in one.&nbsp; When you sew the side seams, you&#8217;ll simply sew up TO the pocket, sew around the pocket, and continue sewing the rest of the side seam.<BR><BR>Clip into the corners (diagram 2) so the pockets will easily turn to the inside of the garment.<BR></FONT></P></p>
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		<title>Strawberry Farm&#8217;s Heavenly Dresses</title>
		<link>http://sewingbusiness.com/2008/10/14/strawberry-farms-heavenly-dresses.aspx</link>
		<comments>http://sewingbusiness.com/2008/10/14/strawberry-farms-heavenly-dresses.aspx#comments</comments>
		<pubDate>Tue, 14 Oct 2008 19:16:00 +0000</pubDate>
		<dc:creator>S. Denise Hoyle</dc:creator>
				<category><![CDATA[Business Spotlight]]></category>
		<category><![CDATA[clothing garments]]></category>
		<category><![CDATA[dresses]]></category>
		<category><![CDATA[Sewing]]></category>
		<category><![CDATA[sewing garments]]></category>
		<category><![CDATA[strawberry]]></category>

		<guid isPermaLink="false">http://sewtoday.com/?p=303</guid>
		<description><![CDATA[Katrina Hollon had an epiphany when her second child, a daughter, was born. &#8220;My second child was born with peanut allergies which changed my idea of heading back off to work anytime soon,&#8221; said Hollon, 38, who was a teacher at the time. So instead of returning to the classroom, she started making children&#8217;s clothes [...]]]></description>
			<content:encoded><![CDATA[<p><P><IMG alt="" src="http://www.tampabay.com/multimedia/archive/00041/mom_katrinadress1_41007a.jpg" width=300 align=left border=1>Katrina Hollon had an epiphany when her second child, a daughter, was born. &#8220;My second child was born with peanut allergies which changed my idea of heading back off to work anytime soon,&#8221; said Hollon, 38, who was a teacher at the time. So instead of returning to the classroom, she started making children&#8217;s clothes in a home business that she calls Strawberry Farm. More on the name in a minute. </P><br />
<P>Hollon was born in Dunedin, Florida&nbsp;and says she has lived back and forth between the beaches &#8220;and my family&#8217;s old strawberry farm my whole life.&#8221; She currently is living in St. Petersburg, although she travels to the farm in Plant City a couple times a month. &#8220;I try to always be there when my aunt is making her famous strawberry jelly,&#8221; she said. </P><br />
<P>To find her online, go to <A href="http://www.sugarsandwich.etsy.com/" target=blank>www.sugarsandwich.etsy.com</A>&nbsp;to see a selection of her delightful girls clothes. After her daughter&#8217;s first birthday in February, she listed a wide selection and had begun sewing at least a dress a day.&nbsp;<BR><BR>Hollon&nbsp;says &#8220;my family has sewn for generations. I was always too impatient to thread a needle, but with the birth of my daughter (Tenzin), my mother bought me a sewing machine and I was determined to sew up a square blanket with these amazing fabrics I found online. After months of struggling with tiny little parts and things to figure out, it seemed to suddenly become easy.&#8221;</P><br />
<P>&#8220;Now I feel confident about the pieces I make and moreover, I genuinely enjoy the work. Its art to me, because I create my own patterns, I draw them out on paper and then make it. I usually get it right on the third try. So my own daughter has all the first and second tries.&#8221;</P><br />
<P><br />
<P>&#8220;I started making them just for my own daughter. Everything in the stores just seems so typically pink and frilly. My daughter is closer to a firecracker than a princess.&#8221;</P><br />
<P><br />
<P>She says she &#8220;started with pillowcase dresses, taken from the vintage ones my grandmother used to make from flour sacks. I also have blanket sets, peasant dresses, reversible pinafores, pajamas, little matching Scrappy Dolls, and a mod looking, 60&#8242;s inspired dress. I usually stock smaller sizes but will make any size by request, the pillowcase dresses are $25 each and the others vary.&#8221; <BR><BR>To read the full interview with Katrina Hollon, visit the <A href="http://www.tampabay.com/features/parenting/article843905.ece" target=blank>St. Petersburg Times.</A></P></p>
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		<title>Casual Versus Formal</title>
		<link>http://sewingbusiness.com/2008/09/24/casual-versus-formal.aspx</link>
		<comments>http://sewingbusiness.com/2008/09/24/casual-versus-formal.aspx#comments</comments>
		<pubDate>Wed, 24 Sep 2008 16:59:00 +0000</pubDate>
		<dc:creator>Sarah J. Doyle</dc:creator>
				<category><![CDATA[Sewing]]></category>
		<category><![CDATA[casual dress]]></category>
		<category><![CDATA[casual garments]]></category>
		<category><![CDATA[clothing garments]]></category>
		<category><![CDATA[formal dress]]></category>
		<category><![CDATA[formal garments]]></category>

		<guid isPermaLink="false">http://sewtoday.com/?p=323</guid>
		<description><![CDATA[Seamstresses, aka fabric consultants and clothing consultants can really shine during this upcoming Holiday season of parties and get-togethers by helping their customers put together the &#8220;right&#8221; outfit for the occasion.&#160;Despite today&#8217;s life style being casual as a general rule, there are still those occasions that are strictly formal or absolutely dressy.&#160; And it is [...]]]></description>
			<content:encoded><![CDATA[<p>Seamstresses, aka fabric consultants and clothing consultants can really shine during this upcoming Holiday season of parties and get-togethers by helping their customers put together the &#8220;right&#8221; outfit for the occasion.&nbsp;<BR><BR>Despite today&#8217;s life style being casual as a general rule, there are still those occasions that are strictly formal or absolutely dressy.&nbsp; And it is no fun to be the only person in a gathering who did not dress to fit the occasion.&nbsp; Seamstresses can help enable their customers to wear just the right outfit for formal or dressy occasions, and to have an either-way outfit when there is no way to know ahead of time whether an event is casual or dressy.<BR><BR>Fabric alone can make an outfit say &#8220;formal&#8221;.&nbsp; A pant suit or dress goes formal with such fabrics as silver gray jersey or any satiny fabric in a dark or neutral color.&nbsp; Flesh or blush, brown, gray or forest green fabrics of crepe, chiffon or silk are definitely &#8220;formal&#8221;.<BR><BR>Sequins and beads can add glamour to the formal outfits.&nbsp; In rows they could be confined to the bodice, however multi-color beads or sequins on a sheer multi-color print can follow the print of the fabric in as much area as desired.&nbsp; Some favorite formal necklines are halter, one-shoulder, strapless, cowl or ruffled.<BR><BR>While accessories should not compete with an outfit that is striking in appearance, they can be added as a nice feature &#8211; beaded, sequined or metallic envelope evening bags can be added.&nbsp; Metallic belts, fancy cumberbunds or jeweled buckles are other possibilities.<BR><BR>For the very dressy, but not formal, social affair, the combination of an informal fabric with a formal one is great.&nbsp; A skirt or pants of dark wool flannel with a matching color satin blouse does the trick.&nbsp; Or a solid color crepe dress with the same color quilted wool flannel vest, or gabardine with satin piping and/or satin frog closures.&nbsp; Skirt length may be long or just an inch or so longer than street length, depending on the event.<BR><BR>Most difficult of all is the totally unknown situation &#8211; the husband&#8217;s office party or the organization you just joined recently is having a Holiday party.&nbsp; Generally, this is the dressy-versus-casual possibility.&nbsp; A bit of hedging is in order, and an outfit that has a secret feature is the answer.&nbsp; The popularity of blazers and other cover-up jackets comes in handy.&nbsp; Skirt (or pants) and jacket would be in a fabric that is unquestionably casual.&nbsp; Under the jacket, of course, is a top that if displayed will lend a completely different effect.&nbsp; Any of the formal fabrics, trims and styles can change the mood of the bodice and that mood can dominate the outfit.&nbsp; Shoes and purse, if they are conservative in style and material, can go with the cover&nbsp;outfit or the hidden one.<BR><BR>Your customers will be forever grateful to you, as you help them through the &#8220;how to dress&#8221; concern during the upcoming Holiday Season!<BR><BR></p>
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		<title>Downsizing Inspires Siblings To Launch Eco-Friendly Clothing Line</title>
		<link>http://sewingbusiness.com/2008/09/05/downsizing-inspires-siblings-to-launch-eco-friendly-clothing-line.aspx</link>
		<comments>http://sewingbusiness.com/2008/09/05/downsizing-inspires-siblings-to-launch-eco-friendly-clothing-line.aspx#comments</comments>
		<pubDate>Fri, 05 Sep 2008 13:09:00 +0000</pubDate>
		<dc:creator>S. Denise Hoyle</dc:creator>
				<category><![CDATA[Business Spotlight]]></category>
		<category><![CDATA[clothing]]></category>
		<category><![CDATA[clothing garments]]></category>
		<category><![CDATA[Home Business]]></category>
		<category><![CDATA[sewing business]]></category>
		<category><![CDATA[start a business]]></category>

		<guid isPermaLink="false">http://sewtoday.com/?p=342</guid>
		<description><![CDATA[When one door closes, as the old optimistic saying goes, another one opens. At least, so one hopes. But sometimes it just doesn&#8217;t happen that way. And if another door doesn&#8217;t appear on the horizon, you might have to take a page from Christine Marchuska&#8217;s notepad and build one yourself. When the economy took a [...]]]></description>
			<content:encoded><![CDATA[<p><P><A onclick="window.open('','popup','scrollbars=yes,width=650,height=600,left=5,top=5,resizable=yes')" href="http://www.pressconnects.com/apps/pbcs.dll/section?template=zoom&amp;Site=CB&amp;Date=20080824&amp;Category=LIFESTYLE&amp;ArtNo=808240320&amp;Ref=AR&amp;Profile=1004" target=popup><IMG alt=photo src="http://cmsimg.pressconnects.com/apps/pbcsi.dll/bilde?Site=CB&amp;Date=20080824&amp;Category=LIFESTYLE&amp;ArtNo=808240320&amp;Ref=AR&amp;Profile=1004&amp;MaxW=318&amp;Border=0" align=right></A>When one door closes, as the old optimistic saying goes, another one opens. At least, so one hopes.</P><br />
<P>But sometimes it just doesn&#8217;t happen that way. And if another door doesn&#8217;t appear on the horizon, you might have to take a page from Christine Marchuska&#8217;s notepad and build one yourself.</P><br />
<P>When the economy took a serious downturn last winter, Marchuska, 28, became one more Wall Street casualty. Back in February, the rumors started rolling at Morgan Stanley, the investment banking firm where she was employed in New York City. By May, the rumors were becoming reality.</P><br />
<P>&#8220;They treated us like cattle,&#8221; Marchuska said. &#8220;You&#8217;d get a call and go into a conference room, and then they would escort you from the building.&#8221; She has one word to sum up what happened: &#8220;bloody.&#8221;</P><br />
<H3><FONT size=2>Start-up from a letdown</FONT></H3><br />
<P>Losing a cushy job in the finance sector was a blow not just to Marchuska&#8217;s ego but to her pocketbook, too. With an Upper East Side apartment and a lifestyle to match, Marchuska needed to get back to work. &#8220;Just about nobody sees a recovery for about two years &#8212; it&#8217;s bad out there,&#8221; she says of the job scenario for someone like herself, a Cornell graduate with a corporate background.</P><br />
<P>The Endicott native, who comes from a family of entrepreneurs, owners of apartment houses and an automobile dealership, chose to view her predicament as an opportunity.</P><br />
<P>&#8220;I decided to build a business, with my brother Justin as a partner, from scratch,&#8221; she said.</P><br />
<H3><FONT size=2>Small biz trend</FONT></H3><br />
<P>Marchuska is not alone. There are quite a few brave souls who are taking the plunge and starting a business after getting pink-slipped. Three out of four adults said they have considered starting a business, according to the Yahoo Small Business poll in April. But in an economy racked with fears of a recession, entrepreneurs need to be cautious with launching new ventures, said Howard Van Auken, a management professor at Iowa State University.</P><br />
<P>His advice: Develop a financial plan for the business that includes a cash budget, and don&#8217;t invest excessively.</P><br />
<P>That is what the siblings have done, starting an online T-shirt company with $5,000 in seed money. &#8220;Eventually, we will look for some venture capital,&#8221; Christine Marchuska said.</P><br />
<P>Marchuska&#8217;s first order of business was educating herself about the fashion world. She took a course in Manhattan, taught by a woman with 30 years in the garment industry. &#8220;It was called &#8216;Stitch and B&#8212;h, and we learned basic sewing. I felt, if I was going to run a clothing business, I needed to know how clothes are made.&#8221;</P><br />
<H3><FONT size=2>Keep it local</FONT></H3><br />
<P>Next, she set about developing the business plan, and when she did, Marchuska looked homeward, to the Southern Tier.</P><br />
<P>&#8220;My brother and I have a lot of hometown pride, since we grew up here&#8221; she said. So the models they used, the Web designer, the product designer and the advertisement team were all local.</P><br />
<P>&#8220;Our tag will say &#8216;designed in Upstate New York.&#8217;&#8221;</P><br />
<H3><FONT size=2>Green dream</FONT></H3><br />
<P>The siblings also wanted a business that was politically correct. They created shirts that had &#8220;green&#8221; or organically produced fibers; they created ads and packaging that came from recycled materials. And, most important, they say they &#8220;were not comfortable with the company structure until we could find a way to give back to different charities and organizations we support,&#8221; Marchuska said.</P><br />
<P>They decided that 5 percent of all revenues would be donated to Safe Horizon, an organization that works to aid victims of violence; Streetwise Partners, a non-profit that links low-income individuals to volunteer professionals to help build workplace skills; and the Red Cross Society of China, where the shirts will be manufactured.</P><br />
<P>This summer the fitted silhouette tees, in black and white (more colors to come) with trendy epaulettes went on sale on the Web site, <A href="http://www.marchuska.com/" target=_blank>www.marchuska.com</A>, for $39. A business was born: Marchuska, LLC.</P><br />
<P>The siblings, who started with an inventory of 2,000 shirts, also plan to sell their product at street fairs in New York City and at their 326 Airport Road, Endicott, office.</P><br />
<H3><FONT size=2>What&#8217;s next?</FONT></H3><br />
<P>&#8220;I am still going on finance interviews, just to keep my contacts,&#8221; Marchuska said, &#8220;but I wanted to get this Internet-based business rolling now. This is my dream.&#8221;</P><br />
<P>It is a green dream, she says. It is a local dream, about employing local talent and keeping as many jobs as she and her brother, who runs a construction business with their other brother, can create in the community. Eventually, they want to move the actual manufacturing and sewing aspect of their business, stateside, too, to Greater Binghamton.</P><br />
<P>Being downsized, it turns out, doesn&#8217;t have to mean the end of something, said Marchuska, &#8220;It is a beginning, just a beginning, of something new. We had our launch party in the Hamptons! It is so exciting.&#8221;&nbsp; <BR><BR>Read more about this story at <A href="http://www.pressconnects.com/apps/pbcs.dll/article?AID=/20080824/LIFESTYLE/808240320/1004/LIFESTYLE" target=_blank>Binghamtom Press Connects.</A></P></p>
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