Ideas To Make 2019 The Best Year Ever!

| January 1, 2019

The New Year is upon us, and sometimes we start to visualize, or dream, about how great this new year will be.  The facts are that we have to do more than just dream and wish – we must take ACTION!  Action requires us to think about things, write some things down and begin to […]

Six Creative Marketing Techniques

| August 22, 2017

Home sewing / crafting entrepreneurs are always on the look-out for new ways to promote their products or services.  It makes no difference if your business is just a local one or an online venture, advertising is a MUST in order to keep our names in front of potential customers. Some of the following ideas […]

Advertise for PENNIES ….. Make THOUSANDS

| October 18, 2016

It makes no difference if you have an internet site, brick and mortar store, or a work at home business, it is a fact that none will succeed if nobody knows you’re there. Advertising IS the key to success; however advertising doesn’t have to cost a fortune!  Of course, the big display ads cost advertisers […]

Advertising Opportunities and Strategies on the Internet

| November 10, 2015

Today’s consumers are much more informed about new products than ever before.  Whenever a new product “hits the marketplace”, there seems to be a buzz about it throughout the internet.  Whether the product is being talked about in the social networks (Twitter, FaceBook,  etc), or written about in the various blogs, you can be assured […]

5 Ways to Promote Your Sewing Business

| September 17, 2009

Promoting your business is the key to its success!  If you don’t promote your business, how will you find new customers and help the business to grow?  Here are some easy steps to help you promote your sewing business. 1)  Create Some Marketing Tools Every business should have business cards and flyers.  It doesn’t matter […]

How Important Is Your Headline?

| July 27, 2009

Just how important is the headling of your sales material, your blog post, your website?  Considering how much stuff you’ll be covering within the body of the sales flyer or the website page, and the fact that you have to consider key words as part of your sales literature and reading material for the customers, […]

Spread The Word With A Press Release

| April 3, 2009

Do you have a new product to announce?  Have you moved your shop location?  Re-designed your web site?  Spreading the word is easy through press releases and there are a number of free and low cost resources available online to help you write your own press release and get it distributed.Bill Stoller’s Publicity Insider is […]

Holiday Marketing Materials

| November 10, 2008

If your business is one that is out of your home or if it is a brick and mortar store you’ll need to be thinking about doing some Holiday advertising.You could do some newspaper advertising, which will require that you investigate the prices on the various sizes of ads, or you could do some direct […]

Finding Your Niche Market by Accident

| August 25, 2008

How can you possibly find a niche market by accident, you ask?Think about it.  When was the last time you needed or wanted something and couldn’t find it?  I can guarantee that if YOU are looking for something and can’t find it, there are many others looking for a similar item as well!There is a […]

Does Your Ad Contain AIDA????

| August 11, 2008

Advertising can be a small classified ad in a magazine, a full page display advertisement or a website consisting of several pages of “copy” and related material leading to the same end – the selling of your product or service.A good ad, regardless of what type it is, must have four key elements, which we […]