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September 2012
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6 Must-Haves For Your Craft Show Display

You may have all your products ready for the upcoming crafts show you’re joining—but have you given much thought to your booth’s appearance? Appearances are extremely important, and believe it or not, your sales can be greatly impacted by how your booth is set up. There are plenty of things you can do to spruce up your display. Here are must-haves for your craft show booth:

1) Color

Put some thought into the mood you want your booth to create, and identify the different colors that can help produce this mood. Be wary of overly bold colors or busy patterns. Remember, you want to choose colors that make your products pop!

2) Interesting levels and depths

One way to draw people into your booth—even from afar—is by displaying your items at various lengths and depths. Keeping your items at varying heights will keep your booth interesting and inviting.

3) Signage

It’s extremely important to have signage in your craft show booth. If you want people to remember you, make sure that you have a clear sign displaying your store or website name in a unique and interesting manner.

You should also make it a point to clearly label each item with its price. Customers might be turned off if they have to ask for the price of every single item, and they might be even more upset if they cannot ask for your prices because you’re busy attending to another customer.

4) Business cards

Many shoppers will only decide on making a purchase after having time to think about it. It’s important to have business cards available containing all your contact information. You may also want to jot down the other craft shows you will be joining at the back of the business cards to make it even easier for these shoppers to find you.

5) Simplicity

Keep your booth looking welcoming and orderly, and avoid going overboard. You may be tempted to go all out with your booth display—but remember that your product is the real star of the show.

6) A huge smile

As cheesy as it may sounds, one of the most important things you can bring to a craft show is a cheerful disposition and a huge smile. Draw in those customers by being pleasant and engaging, and remember to have fun with the experience!

Photo Credit: queen puff puff

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Author, Instructor & Pattern Designer

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