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July 2012
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5 Tips to Selling Successfully on Etsy

Thousands and thousands of users from all around the world have been very successful at selling their handmade items on Etsy, and you can be one of them. Whether you’re selling jewelry, paper products or even furniture, here are some tips you may want to keep in mind:

1) Build your brand.

One way for you to get noticed on Etsy is by properly and effectively building your brand, including putting plenty of thought into your shop name, banner and avatar. Put time and effort into fixing up store and your image, and people will stop to pay attention.

2) Prioritize product photography.

Taking photos of your products may seem like an easy task, but you may want to put a little more thought and effort into your product photography. Online shoppers aren’t able to actually hold your items, so your photos need to be the best possible representations of your products. Take clear, detailed photos of your items—and from various angles. If you aren’t too handy with the camera, then ask a photographer friend to take your photos for you or give you some pointers.

3) Don’t forget the descriptions.

Once you have great photos ready, it’s time to write your product descriptions. Make it a point to be as specific as possible. List the product’s dimensions, color and size options, and even all materials an item is made of.

4) Price properly.

There are a lot of factors involved when it comes to pricing your products, so be sure you understand everything from how much it costs to create a single item up to how much shipping charges, Etsy fees and even PayPal fees will cost you. You also need to take into consideration the amount of time it takes you to create each item. Shop around for similar products so you can gauge an amount that is competitive, realistic and profitable.

5) Remember the customer service.

Customer service is a very important factor when it comes to selling products. Answer inquiries promptly and politely—no matter how many times you’ve been asked questions that are clearly stated in your shop listings or policies. Also, don’t stop communicating with a customer once the payment has been made. Let a customer know when you’ve shipped the item and follow up to ensure that the package has been received.

It also helps if you make your packaging a little more special. Add a nice thank you sticker or note, or add freebies for large orders and repeat customers.

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Author, Instructor & Pattern Designer


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