Getting local publicity is a fundamental step when it comes to marketing your small business. In fact, for many small business owners, local marketing is the only type of marketing they know of and need.
Here are some great ways to get local publicity:
1) Get involved in community events.
Although donating money to charities is also a great way to give back to the community—tangible and visible involvement is ten times better. Community involvement is a very effective means of small business advertising and good publicity. Take part in charitable events, volunteer at community service projects or sponsor a local sports team. You’ll be known as the business that cares about others.
2) Start a community blog or newsletter.
Another way to build up your brand is by starting a community blog or newsletter on local happenings and activities. You can take advantage of this community resource to network and ask other local residents and other businesses to contribute to your project.
3) Start a tradition or event.
Start an annual tradition or event that the rest of the community can get involved in and look forward to. Plan something worthy of being featured in the evening news or the daily paper. Hold a crafts fair, a bake sale or even a community picnic on the first day of summer!
4) Take advantage of local media and various opportunities.
Make the most out of local media and offer to write op-eds in your community newsletter or local newspaper. Get some airtime on well-known local radio talk shows. Opportunities such as these can quickly generate local awareness!
5) Join at least one professional or business organization.
Just being a member of a reputable organization can be business advertising and publicity in itself. You can also take advantage of the organization’s perks, such as free promotion on their website or newsletter.
The only way to get local publicity for your small business is to direct your marketing efforts to a neighborhood or community level.