When it comes to web marketing, an email newsletter is a very important tool. If your business isn’t sending out an email newsletter, then you’re missing out on a great opportunity to connect with both customers and prospective customers.
Here are a number of reasons you need an email newsletter for your business:
1. It complements your website.
No matter how loyal your customer base may be, it is a fact that not everyone will remember to return to your website if unprompted. An email newsletter is an effective way of reaching your audience, keeping them updated about what’s new with your business, and reminding them to visit your site.
2. It is interactive.
There’s a slim chance that readers will check out your website when seeing your URL in a printed newsletter or article. An email newsletter ensures that your website and other documents and product pages are just a click away.
3. You can track its effectiveness.
Several programs allow you to send out newsletters and track their effectiveness. You can see how many people have opened your newsletters, as well as see which links are being clicked. You might want to try email broadcasting tools such as MailChimp, ConstantContact and Aweber.
4. Your subscribers want to be contacted.
People signing up to receive your email newsletter means that they want to know about your product. You can promote your latest offerings in your newsletter and be assured that these people really do want to know about them.
5. It brings viral opportunities.
Emails are easy to share and forward to other people. If a few subscribers forward your newsletter to their friends, you’ll be able to market your services to people you wouldn’t have reached otherwise. Of course, it is unlikely that all of your newsletters will be going viral—but there’s always a chance that your subscribers will share with others.
These are just five reasons you should have an email newsletter for your business. Remember: the sooner you start working on yours, the sooner you’ll be creating a better email relationship with your customers!
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