The haut indie online magazine Viva La Moda now has their new issue #10 available for free online. This edition of the handmade fashion magazine highlights summer fashion and knits in addition to the Project Reconstruction contest where some amazing designers were challenged to reconstruction a mens shirt for the magazine. Check out all the exciting projects and get a few ideas of your own!
Archives for August 2010
If you’ve had a website or blog for any length of time, you’ve probably realized by now that it hasn’t grown overnight, nor has it grown without a lot of effort on your part. You could have a blog or website online for years, but without promoting on your part and getting the name out to other people, it will gain nothing for you.
So, HOW do you promote your website or blog to get more traffic, which in turn makes more sales? And now the next question is how do you promote your website or blog without going into debt or having to pay every bit of your profit back into promotions?
One of the quickest ways to get the word out about your website or blog is to make some 2″x4″ label type flyers. We made flyers giving information about what’s on our website and list the URL. These flyers can be made very quickly using Microsoft Office Publisher, or a similar program that you may have on your computer. Once you’ve made the small flyer, print a few sheets of Avery 2×4 labels AND print some of the sheets on plain white paper. The plain paper ones I cut apart and stick one into every bill or envelope that we mail out. The labels we stick on every package that we mail out. You’ll be surprised at how many postal employees between your house and the package destination will be seeing the label, and perhaps making a mental note of the website address.
A very important method of getting word out about your website/blog is to make it part of your email “signature”. When it’s part of your email signature every time you send an email the recipient will see the link and may even click on it to see what your site is all about.
You will also be able to build links back to your site whenever you visit other sites that are similar to yours and perhaps make appropriate comments on posts within that blog.
You can of course do the advertising with online website directories. Some of the online website directories may be free, but of course they’re also in business to make money, so there may be strings attached to their offers. Check them out carefully to see what the final cost would be.
The main thing to remember about promoting your website or blog is that the success will NOT happen overnight. You must have patience and you must be willing to constantly be doing “something” to promote the website. Don’t just do ONE thing, such as email signature, and figure that is enough. We are constantly promoting our blogs and websites in one way or another, and you should make up your mind that you will stick with the website promotions as long as you have those sites or blogs.
Fabric.com is having a fabulous sale through August 30th where you can get an additional 20% off all fabrics in the $5 and under section when you use promo code UNDER810. There are some beautiful quilting fabrics, cottons, home decor fabrics and much more for you to choose from.
Sometimes the curved edge on the set in sleeve measures more than the armhole circumference, such as with gathers along the shoulder line. This area will take special attention to get the gathers fitted into the right area.
Sew a row of “ease stitching” between the notches of the sleeve (A), to prevent stretching as well as to help ease the fabric into the armhole. With right sides together (B), pin baste then sew the underarm seam of the sleeve. Press the seam open. Sew the side seam of the garment and press the seam open.
Insert the sleeve into the armhole with right sides together. Pin at all notched markings and at the underarm seam line (C). Pull the bobbin thread ends from the “ease stitching” line to gather the excess fullness. Hold the sleeve in position and pin the fullness across the cap of the sleeve/shoulder line. Starting at the underarm seam (D) sew the sleeve in place. Remove all pins and ease stitching threads.
These “how to” tutorials are an excerpt from our book “Basic Clothing Construction”. This book is a handy addition to have in your sewing room, so you can refer to the various sewing tips and tutorials at any time