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June 2009
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Naming Your New Business or New Product

If you’re wanting to open a business or have come up with an idea for a new product, one of the most important things you have to think about is what to name the business or product.

The first thing that comes to mind in naming a business or product may be a “cutsy” name, like “The Sewing Monkey”, or “Busy Beaver Alterations”.  While the names may be cute, they are also ones that customers will NOT remember when trying to find you in the telephone book.  For a business, many times if you’ll work your own name into the title, like “Alice’s Alterations” or “Cathy’s Crafts”, the customers won’t have a problem remembering you, and it will be much easier to get a business license, if needed in your state, as well as shorter names cost less when placing advertisements in newspapers.

Product names should tell the customer exactly what it is to be used for.  When we invented the “Shape-A-Dart” tool, we’d considered calling it a “dart shaper”, a “dart re-align tool”, a “bust dart shaper” and a few other names.  And, as we always recommend to people, we mulled over the names for a week or so, brought it up in conversations with friends and family members to see which one really “felt” best to us and what we figured would best tell what the tool was for.  We ended up with Shape-A-Dart because that’s exactly what the tool is used for — shaping the dart on the commercial pattern to the correct cup size.

Keep in mind, whether working on naming a new business or naming a new product,  if you choose a name that has a “different” spelling, is hard to pronounce, or is very similar to a product/business name of a competitor, you may run into more difficulty than you’re wanting.    Keep it simple, keep it straight forward and above all, don’t try to come up with “the most oddball name of the year” because you will be making the biggest mistake of the year for yourself.

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Pattern Maker, Instructor & Author


2 Responses to “Naming Your New Business or New Product”

  1. Lillian Smith says:

    I am so excited to find this site. I have never blogged but hope to learn. I have been sewing for the public for many years and would love to share with others that do the same.

  2. Sherry Compton says:

    Naming anything is very important. I’m glad that you draw attention to this. You need a name consumers will recognize and remember…nothing to weird or long. Good idea about using different names in daily conversations. This would really help you get a feel for it.

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