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April 2009
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1 in 5 to Shop Online for Mother’s Day, But Most Will Spend Less

The Wall Street Journal claims that “even Mom is getting stiffed this year!”  A recent National Retail Federation survey found that consumers plan to spend 11% less this year on gifts for mom, down to $123.89 from last year’s average of $138.63.

The study showed that although people don’t plan to forgo the holiday altogether, the current state of the economy is causing them to budget carefully and watch what they spend.  Thoughtful, inexpensive yet personal gifts will go a long way this year, and moms tend to appreciate those types of gifts the most anyway!  Even though mom has the hardest job in the world, we’re sure she’ll understand if her celebration costs a little less this year.

Popular gift ideas in the survey this year include – flowers, dinner, clothes, a family outing, jewelry and gift cards.  Keep in mind that even though overall spending will be down, it is projected that people will spend $2.3 billion on jewelry and $1.2 billion on clothing and accessories so retailers are gearing up for the holiday spending.

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