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April 2009
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Keep An Eye on Your Competition Online for Free

Would you like to see how your website traffic compares with your competitors?  You can get that information for free from!  You can compare numbers for your site and any two other sites without even signing in.  Signup for a free account and will report and analyze the traffic for up to five websites.  You can even signup for daily digest emails if you’d like. boasts the largest pool of online consumer behavior data in the analytics industry, and they provide their basic services for free.  Upgraded services for large businesses start at $199/month and give much greater detail.  Take advantage of their generosity and use this outstanding tool so that you can keep track of how others in your industry are faring online and be better prepared to face your competition

You can setup a portfolio to track five sites – typically your own and your closest competitors, but you could also choose to compare your site to that of a large presence in the industry (think vs. so that you can see if variations in traffic appear to be occuring industry-wide.  We have several proprietary websites in addition to our blog, so I’ve setup my portfolio to track the traffic patterns for a handful of our own sites so that I can monitor their progress individually and easily compare them to each other.

Although the data isn’t 100% accurate, it does describe your competitor’s users and their behavior, which gives you the tools you need to get ahead!

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