As a mom of four, Tina Hill has learned how to keep kids entertained. While on vacation with friends a few years back she came up with a great activity for kids – a decoratable backpack.
Kidzsack, the business born from her idea, was launched a year ago. Hill has always been creative, in fact she was formerly a New York City fashion designer. She began by coming up with several themes – sports, jungle, ocean and castle – then created designs that she had screen printed onto recycled cotton backpacks.
She sewed the first 100 bags herself then partnered with one firm to manufacture the bags and another to do the screen printing. Hill says most of the designs came easy, but others, such as the sports theme backpack, were more difficult for her. She drew a number of different designs, then “I asked my 11-year-old daughter which one she liked best.”
After hand drawing the designs, they are scanned into a computer to prepare them for the screen printing process. The backpacks are designed for kids ages 4 to 10 and they come with eight washable markers so the designs can be colored over and over again since the colors disappear in the wash.
Hill says her product stands out from other colorable products because the activity is reusable and the packs are made of 100 percent recyclable materials. She says, “with most crafts you do it once and it sits on a shelf. This has value; you can do it again and again and again.”
Because the backpacks are ideal for airplane travel and trips to the beach, Hill has recently been asked to create custom designs for vacation spots like the Atlantis Hotel in the Bahamas and Sandals and Beaches Resorts. Hill’s Kidzsacks are also sold worldwide at more than 70 locations including hospital gift shops, aquariums and zoos.
Read more about Hill’s story in the Georgetown Record or visit her site at www.kidzsack.com.