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September 2008
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2930 Goes Live

Vcommerce Corporation ( ), the leader in SaaS end-to-end eCommerce services announced today that, the new eCommerce site of Hancock Fabrics, Inc (OTC symbol: HKFI), has gone live. In response to increasing need to find a broad and deep enterprise class eCommerce platform that would improve their order capture, order management and order fulfillment solutions, Hancock Fabrics conducted an extensive search for a partner with true end-to- end platform capabilities able to support Hancock Fabric’s ongoing innovation and drive for competitive advantage.

Hancock Fabrics selected Vcommerce based on their proven ability to execute, the completeness of the eCommerce solution, their robust, scalable platform, and their team’s knowledge, expertise, and willingness to understand and execute on Hancock Fabrics eCommerce strategy. “When we were starting our search for an eCommerce platform, we knew we needed someone with robust end-to-end capabilities to help us reach our long term revenue goals,” said Chris Elledge, Chief Technology Officer of Hancock Fabrics, Inc. “We needed a partner to dive in and understand our business. That required more than technology. Vcommerce not only had the platform and client base to prove to us that they could execute, they also have the team in place, constantly providing us with feedback and assistance to make our eCommerce plans come to fruition.”

Hancock Fabrics, Inc. is a specialty retailer of fabric and related home sewing and decorating accessories with over 250 million dollars in annual revenue. The company operates retail fabric stores in 37 states. Vcommerce and Prithvi Solutions ( ) worked together closely during the implementation to create a site with complete end-to-end eCommerce experience for Hancock Fabrics. Vcommerce Enterprise(TM) seamlessly integrates with Hancock Fabrics business systems for order capture, order management, order fulfillment and online marketing. The site is also seamlessly integrated with best of class third-party components from FAST, Omniture and RichFX.

“We are excited to have successfully launched the new Hancock Fabrics eCommerce site, and are grateful to Prithvi for the huge part they played in that success,” said Bob Tuttle, President and CEO. “Hancock came to us with complex requirements that needed a true end-to-end platform – one with order capture, order management and order fulfillment capabilities that were flexible enough to meet the demands of their specific business model. We had the platform and team to answer the challenge and together we have launched a fantastic end-to-end eCommerce solution.”

Hancock Fabrics, Inc. — America’s Fabric Store — is committed to serving creative enthusiasts with a complete selection of fashion and home decorating textiles, sewing accessories, needlecraft supplies and sewing machines, through retail stores and an Internet store at Founded in 1957, Hancock remains committed to serving the nation’s home sewing and home decorating market. Hancock carries a complete selection of fabrics and accessories for the individual and the home and sells its merchandise at guaranteed low prices.

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