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September 2008
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September is National Sewing Month

September is National Sewing Month and it is a wonderful opportunity to communicate the passion and joy we feel for sewing with our customers!  Of course home sewers know the creative, therapeutic and calming effects that come from their sewing projects throughout the year, but those of us in the sewing business should consider getting involved and taking advantage of this annual event in a way that can benefit our customers and our businesses at the same time. 

No matter what type of sewing business you are in, there are many ways that you can generate publicity and goodwill for your business by helping to celebrate National Sewing Month.  Consider holding a class at your store or business to teach sewing basics, offer to give a short sewing lesson at a meeting for a local youth organization such as the Girl Scouts or 4-H Club, allow your employees to volunteer to teach these lessons while on the clock, donate any leftover or unused fabric, equipment or sewing supplies to local schools, senior centers or organizations that can use them.  Prepare a press release discussing National Sewing Month and any steps your business is taking to help celebrate it then distribute these to all local media outlets.  National Sewing Month is a joint venture between the American Sewing Guild and the Sewing & Craft Alliance and they have provided many free marketing materials that you can use to help promote the celebration through your business.

Many large companies such as JoAnn Fabrics and CreateForLess are celebrating National Sewing Month, so this is also an excellent opportunity for you to take advantage of the specials they are offering to promote the celebration for your business – for instance JoAnn Fabrics is offering 10% off Singer sewing machines, and CreateForLess is celebrating with extra sewing specials all month long.


Products, Projects & Sew Much More at Joann.com    National Sewing Month Sale

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