Sarah J. Doyle | August 20, 2008
All of us that are in the sewing, clothing alteration or crafts businesses can get a little “lazy” sometimes and neglect some of the basic rules of sewing, such as changing our sewing machine needles, or making sure we’re using the right thread for the project at hand. Thread type is chosen for its compatibility [...]
S. Denise Hoyle | August 19, 2008
Kelli Martin couldn’t wait to get out of Columbus, Ohio when she graduated from Westand High School in 1998. After two stints at the Fashion Institute of Design and Merchandising in Los Angeles, thanks in part to a $20,000 Bob Mackie scholarship, she returned.For the past several weeks, Martin brought national attention to the city to [...]
Sarah J. Doyle | August 18, 2008
It makes no difference if you have an internet site, brick and mortar store, or a work at home business, it is a fact that none will succeed if nobody knows you’re there.Advertising IS the key to success; however advertising doesn’t have to cost a fortune! Of course, the big display ads cost advertisers many [...]
S. Denise Hoyle | August 17, 2008
Eleanor Von Boetteicher never planned to be one of the world’s main suppliers of Elvis Presley costumes. It just happened that way. A former political science major at the University of Toronto, it was while pursuing her masters at Dalhousie University in Halifax that something reminiscent of her childhood interest in sewing caught her attention. [...]
Sarah J. Doyle | August 16, 2008
Nice looking stylish maternity patterns and maternity clothing are usually very hard to find – especially if you’re not an “average” size. Petite maternity clothing or plus size maternity clothing are very difficult to match the size you really need. Even if the size is available, how many different “styles” of maternity clothes are available. [...]
S. Denise Hoyle | August 15, 2008
Half the Sky Designs announced that several new styles have been added to the company’s eco-chic Rebagz line, including the Pop Top Bag, Life is a Circle Bag and Laptop Carrier. These vivid handbags, which have made an economic impact along with their forward-looking effects on fashion and the environment, are handwoven using recycled juice packs [...]
S. Denise Hoyle | August 14, 2008
SVP Worldwide, owner of PFAFF, announced the introduction of its new EXPRESSION(TM) line of sewing machines. The spacious, bright and precise features provide flexibility for quilting, fashion design, and home decor projects. The PFAFF EXPRESSION line includes the EXPRESSION 2.0, 3.0 and the QUILT EXPRESSION 4.0 designed specifically for quilters’ needs. “Personal expression is at the [...]
Sarah J. Doyle | August 13, 2008
All of us in the sewing, alteration and crafting business know how valuable our time is, and that we really can’t afford to waste time on little things. Once settled in to do some major sewing or crafting, we need to be able to keep on the project with as few interruptions as possible.Efficient sewing [...]
S. Denise Hoyle | August 12, 2008
A Spoonful Of Sugar is a great blog run by Lisa and Sarah Cox, a mother and daughter team (40 something and 11 years) who love all things crafty, baking, reading, movies and chocolate. Lisa says “we just love to sew, craft and bake and decided to start a blog together to share our sewing [...]
Sarah J. Doyle | August 11, 2008
Advertising can be a small classified ad in a magazine, a full page display advertisement or a website consisting of several pages of “copy” and related material leading to the same end – the selling of your product or service.A good ad, regardless of what type it is, must have four key elements, which we [...]
