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August 2008
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PFAFF Unveils Its New EXPRESSION Line of Sewing Machines

SVP Worldwide, owner of PFAFF, announced the introduction of its new EXPRESSION(TM) line of sewing machines. The spacious, bright and precise features provide flexibility for quilting, fashion design, and home decor projects. The PFAFF EXPRESSION line includes the EXPRESSION 2.0, 3.0 and the QUILT EXPRESSION 4.0 designed specifically for quilters’ needs.

“Personal expression is at the heart of sewing,” said Don Fletcher, CEO of SVP Worldwide. “The new PFAFF EXPRESSION line of sewing machines perfectly complements the creativity and attention to details that sewers require. PFAFF’s 146 year sewing heritage has reached another significant milestone that will help sewers realize their sewing potential.”

Prominent features on the new PFAFF EXPRESSION line result in perfect precision for sewing projects ranging from curtains to tablecloths, coverlets to fashion clothing and quilting.
     Spacious: With 250 mm / 10 inches of space to the right of the
needle, sewing projects can easily be made with exceptional
amounts of fabric. Sewing tubular items like sleeves is
convenient with the long slender free-arm. Adding a personal
design to quilts through free-motion sewing and embroidery is
now made easy.
Bright: Dual lights illuminate the entire work area with no
shadows and the large illuminated graphic display shows sewers
the selected stitch in actual size at the recommended setting.
With 37 different needle positions available for a straight
stitch, sewers can stitch each stitch exactly where desired with
a simple touch of a button.
Precise: The Original IDT(TM) feature guarantees even fabric feed
from top to bottom and the automatic tie-off at the beginning
and end of each seam makes for a quick and easy finish. The
electronic needle piercing power provides perfectly even
stitches while the 9 mm wide decorative stitches, cross
stitches, hemstitches and quilt stitches give a personal touch
to all sewing projects.

“The new PFAFF EXPRESSION line of sewing machines is bringing affordable high quality features to sewers around the world,” said Brad Hunsaker, Global Vice President of Sales and Marketing for SVP Worldwide. “The EXPRESSION line of sewing machines not only creates exquisite fashions, it provides a high level of sewing ease for individual expression.”

The PFAFF EXPRESSION line of sewing machines can be viewed at or you can visit a local PFAFF authorized retailer to try the new machines.

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